Leads & Measurement
Leads and measurement
Turning traffic into inquiries, and knowing which work is paying for itself: landing pages, attribution, return calculations and honest review.
4 guides
What makes a paid-traffic landing page convert
A decision-led guide to landing pages built for ad and search traffic: match the intent that sent the visitor, cut the form to the bone, show only legitimate proof, hit real speed and accessibility targets, and review results without fooling yourself with a small sample.
11 min read
Reading website heatmaps without drawing the wrong conclusion
What click and scroll heatmaps actually show, why color can mislead you, and how to tell a real pattern in your traffic from noise before you rebuild a page around it.
8 min read
Which lead attribution model actually fits your sales cycle
A practical way to choose between last-touch, first-touch, multi-touch and data-driven attribution based on your sales cycle, channel mix and data maturity — plus why no model proves causation on its own.
8 min read
How to know which marketing is making you money
A practical way to tie marketing spend to profit, not just revenue: honest costs, gross margin, consistent tagging, a CRM that keeps the source, and a test design that can tell you whether a channel caused the sale.
11 min read