SEO & AI Search
SEO and AI search
Practical guides to being found in Google and in AI answer engines: what to prioritize, how pages get retrieved, and which technical basics matter.
13 guides
Where local businesses actually earn useful backlinks
The local link sources worth your time — chambers, sponsorships, press, and reclaimed mentions — how to tell a link from a citation, and an honest read on when hiring help is worth the money.
8 min read
Which pages to fix first for AI search visibility
A prioritization method for deciding which pages deserve attention if you want a fair shot at being cited by AI answer engines, kept separate from the on-page writing and markup work that comes after.
6 min read
Local business schema markup that's actually correct
Copyable JSON-LD patterns for a single location and for multi-location businesses, the properties Google's own documentation asks for, and how to validate what you publish.
9 min read
Making your content quotable to AI search tools
How AI answer engines actually retrieve and use a page, and the on-page structure and markup work that gives a passage a fair chance of being lifted and named as a source.
6 min read
How to become a source Perplexity actually cites
Perplexity answers questions by retrieving live web pages and citing what it used. Here's what makes a page part of that candidate pool, and what to check before assuming your content is the problem.
8 min read
White hat link building that actually holds up over time
How to earn links worth having: which tactics produce durable authority, how to tell white hat from the gray-area tactics that quietly carry risk, and what to do if you've already made a mistake.
8 min read
Running link building automation without losing control of it
A workflow for agency and in-house SEO teams that use software to scale outreach and prospecting while keeping a human in charge of every publisher decision and every placement.
9 min read
Launch programmatic SEO without an engineering team
A practical playbook for using a template and a real dataset to publish many search-optimized pages at once — when it works, when it backfires, and the quality gates that keep it from tanking your rankings.
9 min read
Six concrete actions to get more from your Google Business Profile
A fixed, do-it-yourself checklist for small business owners: verify ownership, complete every field, pick the right category, add real photos, build a review habit, and turn on a way for customers to act — then keep it maintained.
7 min read
How to choose a blogging frequency you can actually sustain
A stage-based way to pick a publishing cadence, a quality bar every post has to clear regardless of pace, and why closing coverage gaps usually beats chasing a bigger number.
8 min read
How to run SEO across multiple locations without the pages competing with each other
A practical structure for multi-location SEO: one URL pattern, a clear split between what corporate owns and what local teams supply, and a repeatable audit that catches location pages competing for the same search.
8 min read
How to optimize your Google Business Profile for local search
Verification, consistent business information, and steady review and photo activity are what actually move local ranking. Here's how each one works and how to keep the profile in good shape.
8 min read
What a location page needs to actually rank and convert
A location page only works when it proves a real, distinct place exists: matched name and address, a live map, real photos, genuine reviews, and correct schema — not a template with the city name swapped out.
8 min read